Top 5 Consumer Finance Apps in Uruguay in Q4 2023

In the fourth quarter of 2023, the top consumer finance apps in Uruguay showcased diverse performance trends across downloads, revenue, and weekly active users. Here’s a closer look at the data from Sensor Tower for Mercado Pago: cuenta digital, Santander, Splitwise, Scotia Móvil, and Money manager, expense tracker.

Mercado Pago: cuenta digital experienced varying download numbers throughout Q4. The app saw a peak of about 7.5K downloads in the first week of October, while the lowest point was around 4.4K in the last week of December. Weekly active users started at approximately 204K in late September, hitting a high of 218K in early October before gradually declining to around 178K by the end of December.

Santander demonstrated consistent user engagement. Downloads fluctuated between 1K and nearly 1.9K, with the highest downloads recorded in early December at roughly 1.9K. Weekly active users remained fairly steady, starting at 48.1K and ending the quarter at about 47K.

Splitwise showed notable growth in revenue, peaking at $371 in the last week of December. Downloads varied, with a noticeable spike to 1.5K in the same week. Weekly active users also increased, reaching approximately 5.6K by the end of December.

Scotia Móvil saw a steady download rate, with a peak of about 965 in early December. Weekly active users saw an upward trend, starting at 13.5K in late September and reaching around 14.7K in early December, before slightly declining to 13K by the end of the quarter.

Money manager, expense tracker had a varied revenue stream, peaking at $56 in late September and experiencing a low of $13 in the final week of December. Downloads ranged from roughly 477 to 742, with weekly active users showing a slight decline from about 7K in early October to approximately 6.6K by the end of December.

For more detailed insights and analysis, visit Sensor Tower.